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MENYUSUN STRATEGI “MENJUAL DIRI”

Ketika bicara copywriting, maka kita pasti juga bicara strategi.  Itulah yang membedakan antara seni menulis materi promosi dengan seni menulis fiksi, puisi, atau pun reporting!  Pokoknya, yang namanya copywriting itu selalu tendensius!  Selalu persuasive!  Selalu ada the objective at the end, dan strategy behind….   Makanya, seorang copywriter itu haruslah PUNYA OTAK, maksudnya yang seneng mikiiiir… gitu.  Yang dalam hidupnya selalu punya tujuan, nggak ngalor ngidul nggak keruan…

 

Nah, sebelum anda ‘menjual’ produk atau brand yang kelak menjadi tugas anda sebagai copywriter , maka terlebih dahulu anda harus mampu menjual diri sendiri.  Ya toh?!! Laha kalau menjual diri aja kagak bisa, gimana coba mo ngejual yang laen?!!

 

So, let’s get start! 

 

Pertama-tama, cobalah buat dulu the SWOT Analysis of you!  Apa itu? …..(coba dibaca seperti menyanyikan lagu LOVE)….  S is for Strength, W is for Weakness, O is for Opportunity, T is for Threat.  Apa kelebihanmu?  Apa kekuranganmu?  Apa kesempatan yang bakal loe dapetin dari kekuatan ataupun kelemahan itu?  Apa ancaman yang timbul sebab kekuatan maupun kelemahan itu?  Nah, di bagian inilah kemampuan kita dalam berfikir analitis sangat diperlukan.  kemampuan kita dalam memilah-milah data (weeeiis….! Bahasa tesis nih) kemudian mengolahnya menjadi sebuah sumber informasi yang berharga untuk menjadi ‘nilai jual’ adalah cikal bakal your value in conceptual thinking.  Banyak copywriter yang sampai tua masih eksis karena kekuatanya dalam menysusun strategi seperti ini.  Salah satunya adalah CD di salah satu grup perusahaan TBWA, yang sudah berusia 67 tahun tapi tetep ‘kepakai’ di industri.

 

Lha, kalau kekuranganya buaaanyaaak banget (hiks!) tapi kelebihanya dikiiiiit… gimannnaaa dooong??!!

 

You know?  Sebenarnya kita hanya butuh SATU saja kelebihan untuk dikomunikan!  So, cukup temukan one single strength of you that is unique and unbeatable….

 Beberapa anak yang joint di forum sudah mampu menemukan theirs.  Ya, biasanya sih setelah beberapa kali melakukan exercise untuk saya periksa dan dari situ akan kelihatan, di mana sebenarnya kekuatan terbesar yang ia miliki.  Ada yang kuat di crafting (wording powernya ok banget) ada yang kuat di analytical thinking (seperti misalnya Dodix).

Semua akan memiliki tempatnya sendiri di dalam industri.  Sebab bukankah bekerja di bidang ini adalah bekerja dalam sebuah tim?  Dan tim itu berarti harus saling melengkapi?

 

So, cukup satu kekuatan dari setiap orang, maka jika digabungkan akan menjadi satu tim yang solid!

 OK now. What’s you strength?!!
 
ARE YOU CREATIVE?!!
  Artikel berikut entah tulisan siapa, karena saya nemu di milis, diposting oleh Budiman Hakim. Saya posting di sini karena menurut saya PENTING BANGET bagi siapa pun yang berkecimpung di dunia kreatif untuk MENUMBUHKAN kultur, habit dan attitude Creative People. Selamat membaca!Many people  believe that creativity is inborn and only a chosen few are creative.  While it is true that creativity is inborn, it is not true that only a  chosen few are creative. Everyone is  born creative. In the process of growing up, educating yourself and  adapting yourself to your environment, you slowly add blocks to your  creativity and forget that you had it in the first place.   The difference  between a creative person and a person who is not so creative is not in  the creativity that they were born with but in the creativity that they  have lost. How can you  enhance your creative ability? One possible way is to observe the habits  of creative people, identify the ones that you feel will work for you and  then make a plan to cultivate them. Here are 16  habits of creative people. If you cultivate some of them, you will feel an  increase in your level of creativity. In the process, you will also feel  tickled by life!  1.  Creative people  are full of curiosity. Creative people  are wonderstruck. They are tickled by the newness of every moment. They  have lots of questions. They keep asking what, why, when, where and how.   A questioning  mind is an open mind. It is not a knowing mind. Only an open mind can be  creative. A knowing mind can never be creative. A questioning  stance sensitizes the mind in a very special way and it is able to sense  what would have been missed otherwise.  2.  Creative people  are problem-friendly. When there is a  problem, some people can be seen wringing up their hands. Their first  reaction is to look for someone to blame. Being faced with a problem  becomes a problem. Such people can be called  problem-averse. Creative  people, on the other hand, are problem-friendly. They just roll up their  sleeves when faced with a problem. They see problems as opportunities to  improve the quality of life. Being faced with a problem is never a  problem. You get dirty  and take a bath every day. You get tired and relax every day. Similarly,  you have problems that need to be solved every day. Life is a fascinating  rhythm of problems and solutions. To be  problem-averse is to be life-averse. To be problem-friendly is to be  life-friendly. Problems come into your life to convey some message. If you  run away from them, you miss the message.  3.  Creative people  value their ideas. Creative people  realize the value of an idea. They do not take any chance with something  so important. They carry a small notepad to note down ideas whenever they  occur. Many times,  just because they have a notepad and are looking for ideas to jot down,  they can spot ideas which they would have otherwise missed.    4.  Creative people  embrace challenges. Creative people  thrive on challenges. They have a gleam in their eyes as soon as they  sniff one. Challenges bring the best out of them – reason enough to  welcome them.  5.  Creative people  are full of enthusiasm. Creative people  are enthusiastic about their goals. This enthusiasm works as fuel for  their journey, propelling them to their goals.  6.  Creative people  are persistent. Creative people  know it well that people may initially respond to their new ideas like the  immune system responds to a virus. They'll try to reject the idea in a  number of ways. Creative people  are not surprised or frustrated because of this. Nor do they take it  personally. They understand it takes time for a new idea to be accepted.  In fact, the more creative the idea, the longer it takes for it to be  appreciated.  7.  Creative people  are perennially dissatisfied. Creative people  are acutely aware of their dissatisfactions and unfulfilled desires.  However, this awareness does not frustrate them. As a matter of fact, they  use this awareness as a stimulus to realize their dreams.  8.  Creative people  are optimists. Creative people  generally have a deeply held belief that most, if not all, problems can be  solved. No challenge is too big to be overcome. This doesn't  mean they are always happy and never depressed. They do have their bad  moments but they don't generally get stumped by a challenge.    9.  Creative people  make positive Judgment. A new idea is  delicate. It can be killed by a sneer or a yawn. It can be stabbed to  death by a quip and worried to death by a right man's brow – a businessman  Charles Brower The ability to  hold off on judging or critiquing an idea is important in the process of  creativity. Often great ideas start as crazy ones - if critique is applied  too early the idea will be killed and never developed into something  useful and useable. This doesn't  mean there is no room for critique or judgment in the creative process but  there is a time and place for it and creative people recognize that.    10.  Creative people  go for the big kill. Creative people  realize that the first idea is just the starting point. It is in the  process of fleshing it out that some magical cross-connections happen and  the original 'normal' idea turns into a killer idea.  11.  Creative people  are prepared to stick it out. Creative people  who actually see their ideas come to fruition have the ability to stick  with their ideas and see them through - even when the going gets tough.  This is what sets them apart from others. Stick-ability is the key.    12.  Creative people  do not fall in love with an idea. Creative people  recognize how dangerous it is to fall in love with an idea. Falling in  love with an idea means stopping more ideas from coming to their mind.  They love the process of coming up with ideas, not necessarily the  idea.  13.  Creative people  recognize the environment in which they are most  creative. Creative people  do most of their thinking in an environment which is most conducive to  their creativity. If they are unable to influence their physical  environment, they recreate their 'favourite' creative environment in their  minds.  14.  Creative people  are good at reframing any situation. Reframes are a  different way of looking at things. Being able to reframe experiences and  situations is a very powerful skill. Reframing  allows you to look at a situation from a different angle. It is like  another camera angle in a football match. And a different view has the  power to change your entire perception of the situation. Reframing can  breathe new life into dead situations. It can motivate demoralized teams.  It helps you to spot opportunities that you would have otherwise  missed.  15.  Creative people  are friends with the unexpected. Creative people  have the knack of expecting the unexpected and finding connections between  unrelated things. It is this special quality of mind that evokes  serendipitous events in their lives. Having honed  the art of making happy discoveries, they are able to evoke serendipity  more often than others.  16.  Creative people  are not afraid of failures. Creative people  realize that the energy that creates great ideas also creates errors. They  know that failure is not really the opposite of success. In fact, both  failure and success are on the same side of the spectrum because both are  the result of an attempt made. Creative people look at failure as a  stopover on way to success, just a step away from it.
 
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