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7 Simple Tips For Creating Riveting, Attention-Grabbing Headlines -- Quickly & Easily!
Copyright © by Robert Boduch  Alamat e-mail ini telah diblok oleh spam bots, Anda membutuhkan Javascript untuk melihatnya  Few things are more important to your marketing success than the headlines you lead off with in your sales letters, display ads, postcards, news releases and web pages. An attention-getting, arresting headline has the power to pull in many more prospects and customers which ultimately leads to more sales and profits.  Essentially, a headline is nothing more than a collection of words designed to get qualified prospects to sit up, take notice and read on. As such, its role is both huge and vitally important.   To create a winning headline, distill your most provocative message down to one powerful sentence that packs a powerful punch.   Following are 7 easy-to-follow tips to help you craft compelling headlines with greater ease and speed than ever before.  1) Do your homework. Start by gathering important information. State the venue for your headline, then, identify the 6 key elements of successful marketing materials. These include: 1. The product. 2. The main benefits 3. The market. 4. What the market really desires and the most common problem it encounters. 5. Any special offer or inducement you can think of that would increase interest. 6. The competition and any claims they may be making.   Simple answers will do. There is no need to go into extensive detail here… as long as you cover the key points. This is essential market research that will equip you valuable data and make the task of writing headlines a breeze!  2) Isolate your most impressive and unique competitive advantage. Look at your product or service the way your customers and prospects do. Put yourself in their shoes. What would get these people to pay attention? What is the strongest benefit you can offer?   

Let’s suppose your product was the "dream solution", an answer to your customer’s prayers. What would it do for him? You want a headline that clearly separates you from the competition and makes you the obvious vendor of choice due to the distinctive additional benefits that only you offer.

 3)  Get started by writing as many rough headline ideas as you can. Your first headline probably won’t be your best work. But as you continue writing, you’ll find better ways to express your thoughts in a more compelling, provocative, or arresting way.   Try several different formats including questions, guarantees and testimonial-style headlines. Don’t worry about perfect spelling or presentation -- simply let your ideas flow and jot them down. This strategy is shared by some of the best copywriters in the world. After you’ve created a lengthy list of possibilities, choose your top 3 to 5 headlines and tweak them for maximum impact. Testing will reveal your most responsive headline.  4)  Brainstorm words and phrases that colorfully express your product’s unique benefits. In a short space of time, you can generate a plethora of vibrant, expressive words and original phrases that can help make your headline stand out from all others.   With brainstorming, best results are obtained with a pre-set time frame of no more than 5 minutes. Simply allow your creative juices to flow and record every word, without judgment. Ignore the temptation to evaluate the merit of any particular suggestion. After a few short minutes, you’ll have plenty of power-packed, benefit-oriented headline words to choose from.  5) Start to put your words and phrases into a powerful, prospect-centered sentence. Your intention is to craft a clear, concise, and complete message that truly “grabs” prospects where they live. That’s the kind of headline that produces outstanding results.  Next, edit your headline for clarity. Make sure your words are easily understood and do not evoke mixed messages. Be direct rather than subtle... benefit-oriented rather than amusing or "catchy".   

Readers generally digest a headline as one item, simultaneously taking in all the words as a complete unit and processing it as a single image. You want to be sure that the image your headline delivers is crystal-clear and not open to misinterpretation.

 

6) Review your best ideas and select the one headline that packs the greatest promotional punch. Ideally, you want a headline that captures attention, pique the interest of your prospects and arouses their curiosity. Do these three things and you’re sure to have a winning headline. 

 

Attracting attention of your best prospects is job one. Think of your headline as a visual siren. Call out to your best prospects with something that’s vitally important -- to these people only. 

 

Secondly, communicate in terms of benefits or helpful advantages and make your benefits more enticing and appealing than what the competition offers. Benefits address the self-interest of prospects. Benefits are all about prospects and what they’ll get as a result of buying your product. 

 

Thirdly, add a little mystique to the picture and you’ll arouse your prospect’s curiosity. Reveal just enough in your headline to literally drive your prospects to find out more. The combination of a powerful benefit with a little curiosity-arousal tossed in can be a potent force.

 

7) Think of your headline as the message on a billboard. In most cases, you only have a few fleeting seconds to get your main selling point across. 

 

Rewrite and refine your message to down to its most compelling statement. Make it deliver your most powerful punch, promptly. Give the skimming reader the opportunity to receive your essential message in one quick take. Hit hard and hit fast. If you don’t, you’ll never win at the increasingly competitive game of marketing.

 
 
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