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ebook arrow The Art of Copywriting



The Art of Copywriting


Harga:
169 000.00



Terdiri dari total 400 halaman, buku ini berisi seni penulisan naskah marcomm

yang sangat lengkap.  Silahkan simak daftar isinya:

DAFTAR ISI

I. APA ITU COPYWRITING?...................................................hal.5

II. FUNGSI DAN POSISI COPYWRITING.....................................7

III. TUJUAN COPYWRITING.........................................................10

IV. JENIS/BENTUK-BENTUK COPYWRITING.............................25

V. ALUR PROSES COPYWRITING: FROM CLIENT’S BRIEF TO

SCRIPTING..............................................................................28

VI. MEMBUAT CREATIVE  BRIEF................................................29

VI.a. Bagaimana Creative Brief yang Baik?.............................31

VI.b. Isi dan Format Creative Brief...........................................38

VII. BERMACAM TEHNIK PENGGALIAN IDE: CREATIVE

THINKING................................................................................54

VII.a. TIGA KOMPONEN KREATIVITAS.................................55

VII.b. BAGAIMANA KITA BERFIKIR........................................57

VII.c. Apakah Anda Dominan Otak Kiri atau Kanan...?...........60

VII.d. Tes Kepribadian Otak Kiri atau Kanan...........................62

VII.e. Creative Methods............................................................65

VII.f. Bagaimana Menjadi Lebih Kreatif ?.................................66

VII.g. Creative Thinking Technique..........................................76

VIII. CREATIVE ATTITUDE.............................................................82

IX. MEMBUAT KONSEP IKLAN....................................................84

IX.1. Metode Pengembangan Konsep (4 Main Stream)..........87

IX.2. Proses Pengembangan Konsep......................................88

IX.3. Model Pengembangan Konsep Bagi Copywriter Mandiri 93

IX.4. Kriteria Ide Yang Baik.....................................................107

X. HOW TO WRITE COPY.........................................................116

XI. MACAM-MACAM NASKAH IKLAN........................................117

i. MEMBUAT BRAND NAME.......................................117

ii. NASKAH IKLAN

CETAK...........................................121

1. Karakteristik Iklan Cetak...............121

2. Ciri Iklan Cetak Yang Baik............125

3. Membuat Judul.............................131

4. Membuat Sub Judul.....................137

5. Membuat Lead in..........................138

6. Membuat Bodycopy......................140

7. Membuat Slogan...........................143

8. SPLASH........................................151

9. Kesimpulan ..................................156

10. Iklan Cetak Sekaligus Brosur.......165

iii. NASKAH P.O.S.  

MATERIAL...................................169

iv. MEMBUAT

JINGLE..................................................171

1. Perbedaan Lagu Iklan dan Jingle...................174

v. NASKAH

ADVERTORIAL........................................175

vi. NASKAH IKLAN

TV..................................................177

1. Contoh Naskah Iklan TV berbentuk Storyline177

2. Contoh Naskah Iklan TV berbentuk AV Script178

3. Membuat Iklan TV yang Baik..........................180

4. Karakteristik Iklan TV......................................180

5. Ciri Iklan TV yang Baik....................................185

vii. NASKAH TV SPONSORED

PROGRAMM...............190

viii. NASKAH IKLAN RADIO/ RADIO

SPOT...................191

1. Kekuatan media radio.....................................194

2. Kelemahan media radio..................................198

3. Tips for RADIO SCRIPT WRITING................201

ix. NASKAH

ADLIBS.....................................................204

x. NASKAH RADIO SPONSORED

PROGRAMM......207

xi. NASKAH COMPANY

PROFILE..............................208

xii. NASKAH ANNUAL

REPORT..................................213

xiii. NASKAH

BROSUR..................................................216

xiv. NASKAH LEAFLET/

FLYER/SELEBARAN............231

xv. NASKAH MEDIA LUAR RUANG (OUTDOOR &

AMBIENCE).............................................................233

1. Membuat Iklan Outdoor yang Baik.................234

2. Karakteristik Media Outdoor...........................234

xvi. NASKAH IKLAN MEDIA

INTERNET.......................275

1. Karakteristik Media Interaktif..........................276

2. NASKAH WEB................................................280

3. NASKAH E-NEWSLETTER...........................284

4. NASKAH EMAIL BLAST................................ 286

5. SENI MENULIS BLOG UNTUK PROMOSI...  289

6. SENI MENULIS NASKAH PROMOSI DI

FACEBOOK....................................................293

7. SENI MENULIS NASKAH MARCOMM  DI

TWITTER.........................................................297

8. ELEMEN NASKAH DI INTERNET..................300

9. TIPS MENULIS TWIT YANG EFEKTIF...........304

xvii. NASKAH IKLAN

INOVATIF......................................308

xviii. NASKAH IKLAN

INTERAKTIF.................................359

XII. SHORT CUT TO IDEAS........................................................385

XIII. TENTANG PENULIS..............................................................389


 







 
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